Although search engine optimization can be a daunting task, rest assured that its importance outweighs the efforts needed to implement relevant strategies. To start you off on your endeavors, we bring you some fascinating SEO statistics.
- 68.2% of first-page YouTube results are HD videos.
- Only 5.7% of pages will rank in the top 10 search results within a year of publication.
- 57% of B2B marketers say SEO has the biggest impact on lead generation.
- 69.7% of search queries contain four words or more.
- 89% of customers begin their buying process with a search engine.
- 90.63% of pages get no organic search traffic from Google.
The task of a SEO Blog is to make a page as applicable and useful as possible, thereby improving its rank.
The Type Of Backlinks Matter
Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. Because Google has gotten smarter about identifying the best content, the value of backlinks has changed: All backlinks are not created equal, nor are they equally impactful for SEO. Implementing, managing, and analyzing the performance of backlinks is an important aspect of search engine optimization (SEO) and SEO strategies. Do backlinks have an impact on your SEO? Yes! Backlinks are a critical component of SEO. Having authoritative links to your website is one of the most important signals that Google (and other search engines) consider for ranking content. Many a top SEO Agency will offer you the stars and the moon when it comes to SEO, but few will be able to deliver the sustainable change they promise.
Local SEO Helps Gain A Competitive Edge
How you think of and market a local business online will largely be based on Google’s take on local search. Having a local business gives you an advantage over nationwide ones. This is because when Google knows that keywords used in a query have a local intent within, it does its best to provide the most relevant and accurate local results. Google has an estimated ~87% market share (in the US, at least) which means that most people are using Google to search for local organisations. Those who influence your specific local market might not command a highly authoritative site. They might be small themselves. A great SEO Agency is hard to find, but the right one can seriously improve your page rank - and your bottom line.
Individuals and businesses in this new market will likely have different issues and needs than your current one, so make sure you address these in your copy to make the content on your site as engaging, relevant and compelling as possible to the market you're trying to attract. Building up global links assures a global presence. It's very important that you think about what other countries you want to target, how you are going to expand in the future, and if it makes sense to start with a ccTLD in the beginning. When scaling your site internationally the worst thing you can do is expand blind. SEO choices can include hiring an SEO specialist or team internally, or contracting an for the work.
Search Marketing is typicaly given too much weight in a firm's identity development process. Google’s entire search empire lives or dies on providing the best results, and the best user experience, for every search. Thus, websites that create an exceptional user experience earn rankings and traffic. Websites with an average, or worse, user experience will always struggle to climb through the ranks.
Get additional particulars on the topic of SEO Businesses in this Google entry.